Are Big Soda Companies Eyeing the Drinks Biz?
It sure seems that way
VinePair Podcast · VinePair
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Show Notes
Joanna and Zach are joined by VinePair writer-at-large Dave Infante to break down some of the recent acquisitions and product launches that have brought Big Soda (and Big Energy Drink) into the beverage alcohol space, like Monster's purchase of CANarchy, Coca-Cola's launch of Fresca-branded RTDs, and PepsiCo's imminent HARD MTN DEW launch with Boston Beer Co, as well as what this means for the future of these companies in the world of hard drinks. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, Stitcher, or wherever you get your podcasts, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.
Dave is drinking: Scarpa Vermouth di Torino Bianco
Zach is drinking: Nixie Grapefruit Seltzer
Joanna is drinking: "Thalaivaa" at Semma
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