Season 1 · Episode 5
Pivoting Your Course Material Marketing Strategy
Verba | VitalSource Coffee Chat · Shynna Liang
December 7, 202017m 41s
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About this episode
Listen in as we sit down with Allison Hartel, the Assistant Director for Marketing and Outreach at CU Boulder Book Store to chat about all things marketing! Now more than ever, campus stores need to stay competitive in promoting their store offerings. In this episode, Allison shares all her insight and wisdom.