UPMC Enterprises: Ventured Podcast – Ep 3: From Zero to Hero: Building a Strong Brand for Your Startup

In this episode, your host Rob Moss is joined by two accomplished guests who bring their expertise in marketing and communications to the forefront. Joining Rob are Sara Fest, Senior Director of Marketing and Communications at UPMC Enterprises and Executive Director of the Center for Connected Medicine, and Lindsay Crawford, Director of Marketing and Communications at UPMC Enterprises. Together, they dive into the topic of setting up health care startups for success through effective branding and marketing strategies. Sara and Lindsay share their insights and experiences, providing valuable guidance on how startups in the health care industry can navigate the intricacies of marketing and build strong, impactful brands. They discuss the unique challenges faced by health care startups and shed light on the best practices and innovative approaches that can propel these startups to success. Whether it’s creating compelling messaging, leveraging digital platforms, or establishing strong partnerships, Sara and Lindsay offer practical advice to help startups effectively communicate their value proposition and stand out in a competitive marketplace. Listeners can expect to gain actionable insights and strategies to elevate their marketing and branding efforts.