Universal Pictures Lengthens Theater Exclusivity
Venice Beach News Today | 2 Min News | The Daily News Now! · The Daily News Now!
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Universal Pictures extends theater exclusivity for new movies, now requiring at least five weekends, up from seventeen days. This change applies to current and upcoming releases, supporting theaters and adapting to market changes. The specialty arm Focus Features maintains a flexible approach, keeping a seventeen-day minimum but varying by film. The debate over windowing, or the time between theater and home release, continues, with theater owners advocating for clearer standards to boost attendance.
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