Velvet Rope Playbook
333 episodes — Page 1 of 7
The Art of Working a Room: How to Turn Introductions Into Relationships
Oct 9, 20268 min
Luxury Isn’t Defined By Price
Oct 8, 202612 min
The Velvet Rope Effect: Why Being Selective Can Make Affluent Clients Want You More
Oct 7, 202612 min
The Five-Second Website Test
Oct 6, 20265 min
The Activity Trap: Turn Random Marketing Into a System That Actually Produces Clients
Oct 5, 202613 min
The Riches Aren't Always in the Niches
Oct 2, 202610 min
The Secret Room: How to Make Selling to Affluent Clients Feel Like an Experience
Oct 1, 20267 min
Proof Before Promises: How to Make Prospects Believe You Know What You’re Doing
Sep 30, 202612 min
The Format Trap: Should Your Lead Magnet Be a PDF, Video or Webinar?
Sep 29, 202611 min
The Waiting Game
Sep 28, 20268 min
The Magnet Effect: Stop Chasing Wealthy Clients. Give Them a Reason to Come to You.
Sep 25, 202614 min
How Much Should I Be Spending to Acquire a New Client?
Sep 24, 202610 min
How Much of Your Personality Should You Show in Your Marketing?
Sep 23, 202610 min
Do I need a sales page or is my regular website enough?
Sep 22, 20269 min
How Do You Sell an Expensive Service Without Sounding Salesy?
Sep 21, 202613 min
The Podcast I Wanted to Listen To—but Couldn’t Find
Sep 18, 202610 min
Marketing Quicksand: How to Get New Clients Without Letting Marketing Take Over Your Life
Sep 17, 202610 min
How do you get more referrals without constantly asking people for them?
Sep 16, 20269 min
How Do You Get Clients Who Have Never Heard of You?
Sep 15, 20269 min
What to Say When a Wealthy Prospect Tells You You're Too Expensive
Sep 15, 202610 min
Why More Leads May Be the Last Thing You Need
Sep 14, 20268 min
How to Follow Up Without Becoming a Pain in the Ass
Sep 11, 20268 min
Stop Looking for Clients in the Wrong Places
Sep 10, 20267 min
The Most Dangerous Number on Your Website
Sep 9, 20269 min
The Hidden Job of Instagram That Most Businesses Completely Miss
Sep 8, 202611 min
How to Sell Without Feeling Like You're Selling
Sep 7, 202611 min
Why Wealthy People Ask Other Wealthy People Who to Hire
Sep 4, 202612 min
Stop Letting New Business Slip Through Your Fingers
Sep 3, 20269 min
Your Lead Magnet Is Not Your Marketing Funnel
Sep 1, 20268 min
The $40,000 Website Nobody Wanted to Read
Aug 31, 20268 min
What People REALLY Pay Premium Prices For
Aug 28, 20265 min
What can a 60-year-old advertising idea teach us about attracting affluent clients today? Quite a lot.
Aug 27, 20266 min
The 2 Stories That Give Affluent Clients a Reason to Choose You.
Aug 26, 20268 min
Why Someone Worth $20 Million Might Still Tell You You're Too Expensive
Aug 25, 20268 min
Whoops! That Was a Waste of Marketing Dollars
Aug 24, 20267 min
Can't Get in Front of Affluent Clients? Here's a Better Way In
Aug 21, 202610 min
Why Successful Professionals Get Intimidated by Wealthy Clients
Aug 20, 20269 min
How to Write Headlines That Make People Stop and Pay Attention
Aug 18, 202611 min
Are We Still Fascinated by the Rich?
Aug 17, 20268 min
How Do You Change How The Market Perceives You?
Aug 13, 20267 min
How to Use Curiosity to Make Your Marketing More Engaging
Aug 12, 20267 min
The Simple Follow-Up Strategy That Builds Trust & Credibility
Aug 11, 20267 min
Why You Don't Have to Be Rich to Sell to the Wealthy
Aug 10, 20265 min
The "So What?" Test That Will Instantly Improve Your Marketing
Aug 7, 20263 min
The Two Hidden Leaks Costing You Clients Every Week
Aug 6, 20267 min
Why More Marketing Isn't Getting You More Clients
Aug 5, 20266 min
How to Attract Affluent Clients When Your Company Controls the Marketing
Aug 4, 20266 min
THE LUXURY BRANDING LIE
Aug 3, 20268 min
Why People Think You Don't Care (When You Actually Do)
Jul 31, 20266 min
The Source Strategist — How Sabrina Vale Became the Quiet Power in Montecito Real Estate
Apr 28, 20268 min