Show overview
Utter Loyalty has published 4 episodes during 2026. Releases follow a monthly cadence.
Episodes typically run ten to twenty minutes — most land between 13 min and 15 min — and the run-time is fairly consistent across the catalogue. It is catalogued as a EN-language Business show.
The show is actively publishing — the most recent episode landed 1 weeks ago, with 4 episodes already out so far this year. Published by Utter Loyalty and The ELA™.
From the publisher
Utter Loyalty brings you live, on-location conversations from the heart of the loyalty and CRM industry. Loyalty leaders speak as themselves — no scripts, no rehearsals, no best-practice theatre. Just raw thinking, real opinions, and the grey areas shaping loyalty right now.
Latest Episodes
Community Over Points: Rethinking Loyalty with Julia from Tiptapp
Loyalty Without Points: How Marshall Is Turning Fans into Believers
Ep 2Taking a Brand Through Its First Loyalty Journey With Lush
Emma sits down with Rachel to discuss how Lush approached loyalty on its own terms, launching Lush Rewards after stepping away from social media and doubling down on community. The programme is built around customer feedback, local store autonomy, and brand values like sustainability. From digital wallets to product drops and partnerships, the focus is on engagement over transactions. Early signs are positive, with strong internal buy-in and customer demand, as Lush looks to prove loyalty can drive footfall without compromising its identity.
Ep 1The Retail Loyalty Flywheel: Data, Leadership and Long-Term Thinking with Emily Wells, Head of Transformation at Sainsbury's
Emma sits down with Emily to unpack what really makes loyalty work in retail. Drawing on her experience at Tesco, John Lewis and now Sainsbury’s, Emily argues that loyalty only succeeds when it sits at the heart of the business – not tucked away in marketing. The conversation explores the power of data, the importance of leadership belief, and how AI, retail media and changing customer behaviour could reshape loyalty in the years ahead.