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One Idea To Rule Them All, Ep #49
Episode 49

One Idea To Rule Them All, Ep #49

UPTHINKING FINANCE · Emerson Fersch

March 29, 202451m 45s

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Show Notes

The media is completely disconnected from reality. We’ve all known it for a while. The challenge becomes—if we don’t trust the news—where do we source information? How do we filter it? How do we discern the truth? 

When did spreading propaganda begin? When did the news become a source we could no longer trust? Michelle Stiles wrote the book, “One Idea To Rule Them All: Reverse Engineering American Propaganda,” to answer these questions. It’s written to expose the realities of the world we live in, in terms of the role of propaganda and manipulation. Don’t miss this eye-opening conversation. 

You will want to hear this episode if you are interested in...

  • What propelled Michelle to study propaganda [3:34]
  • George Creel’s WWI propaganda [6:57] 
  • Le Bon: The origins of mass persuasion [10:47] 
  • Bernays: The idea of stagecraft [13:45] 
  • The infrastructure of belief [16:35] 
  • Why do we trust the propaganda? [23:37] 
  • Deconstructing what we’ve been told [30:25] 
  • Michelle’s research on the American Red Cross [37:47]

Resources & People Mentioned


Connect With Michelle Stiles


Connect with Emerson Fersch


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Audio Production and Show Notes by - PODCAST FAST TRACK