
UCM 288: Training the Next Generation of Chiropractors: Dr. Mercedes Cook on the Blair Residency Program
Upper Cervical Marketing Podcast
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this episode of the UCM Podcast, Dr. Bill Davis sits down with Dr. Mercedes Cook, a Blair upper cervical chiropractor in San Diego, to unpack the real journey of practice ownership, resilience, and growth. Dr. Cook shares her path from associate to purchasing a well-established Blair practice just before COVID, navigating early ownership challenges, and building long-term stability through strategic marketing and systems. The conversation also dives into motherhood as a practice owner, how she successfully integrated her newborn into practice life, and what that taught her about balance, leadership, and patient connection. Finally, Dr. Cook introduces the new Blair Residency Program—designed to better train, support, and place students and associates—highlighting a shared mission to elevate and sustainably grow upper cervical chiropractic.