UCM 287: Practice Growth Stage One: Push Through, Get Help, or Go Associate?
Upper Cervical Marketing Podcast
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Show Notes
In this episode of the UCM Podcast, Tony Hook and Dr. Bill Davis tackle one of the most difficult and emotionally charged questions many chiropractors face: When is it time to stop trying to make it on your own and consider a different path? Focusing on doctors stuck in Practice Growth Stage One—typically collecting under $20K per month—they explore the financial, emotional, and personal toll of long-term survival mode.
The conversation breaks down why time alone doesn't create breakthroughs, how being stuck impacts every area of life, and why this stage was meant to be a short-term foundation, not a permanent destination.
Most importantly, they outline two viable, hope-filled paths forward: getting structured help to break through the $20K ceiling or choosing to thrive as an associate in the right environment—reminding doctors that doing nothing is the most dangerous option of all.