UCM 283: Building a Legacy Practice with Dr. Kurt Sherwood: Lessons from 35 Years in NUCCA
Upper Cervical Marketing Podcast
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Show Notes
In this episode, Dr. Bill Davis sits down once again with longtime NUCCA leader Dr. Kurt Sherwood for an honest look at the realities of chiropractic practice—from mindset differences to the challenges few doctors talk about.
Dr. Sherwood shares insights from 35 years in upper cervical care, explaining the three primary "chiropractic mindsets" and why understanding your own is essential for long-term success.
They dive deep into the gap in chiropractic infrastructure that often forces clinically minded doctors to become accidental entrepreneurs—and how UCM is helping solve that problem.
Dr. Sherwood also gives a behind-the-scenes look at his experience with UCM's associate recruitment program. We discuss how we helped him hire during a season of overwhelm, and what he's looking for in the next doctor who may one day lead his legacy practice.
This episode is packed with wisdom for students, new grads, and seasoned chiropractors alike.