Episode 268
UCM 268: Fixing the Associate Problem Before It Starts with Dr. Brian Pokorski
Upper Cervical Marketing Podcast
September 8, 202544m 46s
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Show Notes
Dr. Brian Pokorski on the UCM Podcast
In this episode of the UCM Podcast, Tony Hook interviews Dr. Brian Pokorski who shares his unique journey into upper cervical care, his eclectic approach to technique, and the systems he's built to prepare for the right associate. From past hiring missteps to a fully developed onboarding and training plan, Dr. Pokorski explains how to avoid common pitfalls and create a win-win relationship that serves both the doctor and the patients.