Katy Perry Redefines Beverage in the Non-Alcoholic Space with De Soi
Deborah Benton of Willow Growth Partners intervie…
March 22, 202429m 18sExplicit
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Show Notes
Deborah Benton of Willow Growth Partners interviews Katy Perry and De Soi CEO Scout Brisson about the founding of their sparking non-alcoholic apéritif brand, what made them want to tackle this specific beverage category, and how they've brought the brand's vision to life.
Recorded Feb 29, 2024 at the Upfront Summit.