Up Next @ Work, Episode 19 with Michelle Meehan of The Silver Thread
Host Kate Achille talks with Michelle Meehan about the state of HR Tech marketing and communications - and what today's teams need to know to stand out.
Up Next @ Work · WRKdefined
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Show Notes
The rules of HR Tech marketing are being rewritten as companies navigate shifting priorities, faster news cycles, and new technologies like generative AI. In this episode, Michelle Meehan, founder of The Silver Thread, joins host Kate Achille to explore how marketers can keep up by adapting, taking smart risks, and standing out in an increasingly crowded marketplace. With deep experience in talent assessment and purpose-driven branding, Michelle shares why the old playbooks no longer work—and what to do instead.
Episode highlights include:
- The risk of clinging to old marketing “rules” and getting lost in the noise.
- Balancing the fast-moving nature of modern marketing with the needs and behaviors of HR Tech buyers.
- Borrowing from the tech world: developing a "rules roadmap" to navigate shifting industry trends.
Michelle shares her perspective on brands that take risks and push boundaries, emphasizing that marketing is both an art and a science—its impact goes beyond just numbers. Connect with her on LinkedIn and visit The Silver Thread at thesilverthread.com.