8 billion dollar Big Ten - new TV deal with CBS, NBC & Fox official
Until Saturday: A show about college football · The Athletic
August 19, 202251m 1s
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Show Notes
Andy Staples and Nicole Auerbach discuss the Big Ten making its new TV deal with CBS, Fox and NBC official. Nicole has all the details about a historic deal in college sports. CBS used its famous theme song in a social media post to celebrate the new partnership. Plus, one of the funniest taglines for a NIL deal yet.
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