MINI-Series: Copywriting with Margo Aaron
In this miniseries called MINI-Series, we’re investigating the little pockets of work that resonate deeply. First up, copywriting and how the words we write can make people feel seen.
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Show Notes
In a 4-part Mini Series, we're unpacking how we create little pockets of resonance. Through conversations with sound designers, copywriters, comedians, and creatives, we are mapping out how we can create work that can make audiences feel connected, validated, and seen.
First up is a conversation with brilliant copywriter Margo Aaron who walks us through some of her most powerful copywriting blogs, her opinions on watching the news (links below) and what copywriting can feel like when it’s done right.
SHOW LINKS
Margo's essay on watching the news: https://www.thatseemsimportant.com/media/what-happened-when-i-stopped-watching-the-news/
Jay's response to Margo's essay: https://jayacunzo.com/blog/differentiation-isnt-about-topics-how-to-find-actual-whitespace-to-stand-out
VOICES IN THIS EPISODE:
Margo Aaron is a copywriting expert and has taught over 4,000 students in the art of copywriting through The Copy Workshop. She is the host of the popular internet talk show, “Hillary and Margo Yell at Websites” and a writer at her award-winning website, That Seems Important.
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PRODUCTION CREDITS:
- Creator, host, writer, editor, sound design: Jay Acunzo
- Producer and researcher: Ilana Nevins