Expect the Unexpected
Want to exceed the expectations of your audience? Get ready for a paradox. Maybe the best way forward is, in a sense, to never try to exceed their expectations.
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Show Notes
In this story, we hear from Chris Lavigne, the head of production at video software company, Wistia. His story helps reveal what it really means to build a big, meaningful body of work -- no matter where you work -- and how, maybe, the worst thing you can do is focus on the expectations of others.
Instead, what if your entire aim was something else? Paradoxically, focusing there might THEN help you exceed others' expectations with your work.
Plus, we go inside the projects that Chris says keep coming back to him, even years after he created them. He dissects the process and arrives at some inspiring philosophies about creativity too -- one which can help us all create higher-caliber work.
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INSIDE THIS EPISODE:
- Chris Lavigne: Twitter | LinkedIn
- Chris Savage: Twitter | LinkedIn
- Wistia
- One, Ten, One Hundred
- Enterprise Plan (Parade video)
- Gear Squad
- iPhone video
- Webinar Attendee
- Sandwich Video
MORE FROM JAY:
Playing Favorites newsletter: stories and frameworks for creating work that resonates.
Coaching and consulting: Hire Jay to work with you 1:1 on the most important elements of your brand or projects.
Or, hire Jay to develop and/or host a show for your brand: jayacunzo.com/shows
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CONNECT WITH JAY ELSEWHERE:
Email: [email protected]
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PRODUCTION:
- Creator, host, writer, editor, sound design: Jay Acunzo
- Producer and researcher: Ilana Nevins