2% Better [Creativity Series #8]

People driven by their creative craft often spend hours agonizing and obsessing over the details of a project. Why? Is that a good thing or a bad thing? How do we know when to actually ship the work? And what does it take in order to operate with that level of detail in a business world often based on seeking shortcuts and cutting corners? Today, we go outside the echo chamber for the story of Niko at Granny's Pie Factory to find out why creative people operate with this extreme care for the details, then we hear about Macaela, Cory, and the team at Newfangled about how and why a creator can be both obsessively connected to a project AND ready to ship it. LINKS TO KNOW: Granny's Pie Factory: [grannyspiefactory.com](http://grannyspiefactory.com/) Newfangled: [newfangledstudios.com](newfangledstudios.com) SUBSCRIBE: Join the list at [unthinkable.fm](http://unthinkable.fm) for all episodes plus other goodies and behind-the-scenes content. Jay's Twitter: [twitter.com/jayacunzo](Twitter.com/jayacunzo) Behind-the-Scenes making Unthinkable: [Snapchat.com/add/jayacunzo](http://snapchat.com/add/jayacunzo) SUPPORT FOR THIS EPISODE: [RightSideShirts.org](http://RightSideShirts.org) - empowering kids to be more creative and helping art programs in need. TOPICS DISCUSSED: Creativity Pies Craft Family Business Small Business Cooking Sauce Video Audio Live Action Creative Direction Beeple Dailies Design Macaela Vandermost Niko Harovas Newfangled Studios Content Marketing Brand Marketing

Unthinkable with Jay Acunzo