How Impossible Meats Might Save the Earth
People talk about greenhouse-gas emissions from cars, planes, and factories, but one source out-pollutes them all: Cows. Raising meat animals like cows generates more methane than the entire fossil-fuel industry. So Pat Brown left his job as a Stanford biochemistry professor to dedicate his life to fixing the problem. He vowed to create perfect meat replicas using only plant ingredients. His Impossible Burger is already a megahit—but can he be serious about replacing all beef, pork, chicken, and fish by 2035? Guest: Pat Brown, CEO and founder, Impossible Foods
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Show Notes
People talk about greenhouse-gas emissions from cars, planes, and factories, but one source out-pollutes them all: Cows. Raising meat animals like cows generates more methane than the entire fossil-fuel industry. So Pat Brown left his job as a Stanford biochemistry professor to dedicate his life to fixing the problem. He vowed to create perfect meat replicas using only plant ingredients. His Impossible Burger is already a megahit—but can he be serious about replacing all beef, pork, chicken, and fish by 2035?
Guest: Pat Brown, CEO and founder, Impossible Foods
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