Episode 99
What It Means to Be a Brand Today, with Andrea Leigh, VP of Strategy & Insights at Ideoclick
With the onslaught of niche brands, the movement from mass market to the market of masses, and the impact of digital on omnichannel commerce, what it means to be a brand today is rapidly changing. Andrea Leigh, VP of Strategy at Ideoclick, joined Peter and Rob to discuss how brand leaders need to re-examine how brands are built and grown for the digital-first omnichannel shelf.
April 26, 202134m 45s
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Show Notes
With the onslaught of niche brands, the movement from mass market to the market of masses, and the impact of digital on omnichannel commerce, what it means to be a brand today is rapidly changing. Andrea Leigh, VP of Strategy at Ideoclick, joined Peter and Rob to discuss how brand leaders need to re-examine how brands are built and grown for the digital-first omnichannel shelf.
Topics
b2csalsifyideoclickbrand identityd2cdsipeter crosbystrategyrob gonzalezdigital shelfdigital shelf institutebrand insightsb2bpodcastbrandinterviewunpacking the digital shelfbrand strategyandrea leighecommerce