Episode 267
TikTok Seems to Have Cracked the Code on Social Shopping, with Ben Rey, Chief Revenue Officer at Teikametrics
Did you know that of the users who have engaged with TikTok Shop, 71.2% of them have bought a product? Smells like social shopping to me! Their advancements, from getting in the fulfillment game to an affiliate program, are driving some really impressive results with Gen Z, with acquisition costs still lower than other channels. Are you playing? Should you be? What’s working? What’s not? Here we are with Ben Rey, Chief Revenue Officer at Teikametrics, to get all the answers for you to refresh or create your TikTok Shop strategy.
August 12, 202437m 8s
Audio is streamed directly from the publisher (cdn.simplecast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Did you know that of the users who have engaged with TikTok Shop, 71.2% of them have bought a product? Smells like social shopping to me! Their advancements, from getting in the fulfillment game to an affiliate program, are driving some really impressive results with Gen Z, with acquisition costs still lower than other channels. Are you playing? Should you be? What’s working? What’s not? Here we are with Ben Rey, Chief Revenue Officer at Teikametrics, to get all the answers for you to refresh or create your TikTok Shop strategy.