Episode 61
The Nike Digital Road Map for Brands
Nike cut ties with some distributors this week. But that's one part of a digital-first strategy that has been years in the making. Rob and Peter unpack it all and suggest lessons that brands building their digital road map can take away.
August 31, 202027m 30s
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Show Notes
James Seidl from McCormick webinar on Sept 2nd: https://www.salsify.com/content/webinar-mccormick-digital-commerce
Topics
salsifynikesyndicationmarketingpeter crosbyunpackingroad maprob gonzalezbrandsdigital shelfpimdigitaldistributorsbrandunpacking the digital shelf