Episode 64
The New Model for Driving Growth
Turns out that the leading brands in each CPG category have generated only 25 percent of value growth in the US while small and medium-sized brands captured 45 percent of growth. McKinsey put out a report on what the new model for growth is, and the lessons can apply to any category. Peter and Rob dig in.
September 21, 202027m 41s
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Show Notes
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