Episode 13
Test and Scale Social Commerce, Interview with Luke Garro, EVP and Content Director at GYK Antler
New commerce opportunities in social are popping up all the time. How do you test and scale these direct methods in an agile way? Peter Crosby and Rob Gonzalez spoke with Luke Garro, EVP and Content Director at marketing agency GYK Antler, about the best practices for brands to drive connection and commerce through social.
December 19, 201937m 18s
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Show Notes
New commerce opportunities in social are popping up all the time. How do you test and scale these direct methods in an agile way? Peter Crosby and Rob Gonzalez spoke with Luke Garro, EVP and Content Director at marketing agency GYK Antler, about the best practices for brands to drive connection and commerce through social.
Topics
b2cdamonline shoppingtargetsyndicationenhanced contentbrandsdigital shelfpimamazongdsnb2bproduct experience managementpxmecommerceretail