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Takeaways from McKinsey B2B Trend Data
Episode 63

Takeaways from McKinsey B2B Trend Data

Buying and selling behaviors have shifted dramatically in the B2B space. Justin King joins Peter on the podcast to dig into the survey data from McKinsey on US B2B decision-maker's response to the COVID-19 crisis and what he's seeing on the ground with manufacturers and distributors.

Unpacking the Digital Shelf

September 14, 202027m 19s

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Show Notes