Episode 40
Roundtable: Snacking on DTC
This week, Rob and Peter weigh in on the Pepsico DTC launches of Snacks.com and PantryShop.com. Genius or folly? Plus, how much did those URLs cost?!?
May 18, 202022m 58s
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Show Notes
This week, Rob and Peter weigh in on the Pepsico DTC launches of Snacks.com and PantryShop.com. Genius or folly? Plus, how much did those URLs cost?!?
Topics
salsifypepsisnacksroundtablesyndicationd2cpeter crosbyrob gonzalezbrandsbrand marketingdigital shelfpimdtcunpacking the digital shelfbrand manufacturingpxm