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Roundtable: Can IDs and Blockchain Stop Counterfeiting?
Episode 4

Roundtable: Can IDs and Blockchain Stop Counterfeiting?

Our weekly roundtable explores the most important news and trends in manufacturing, and we investigate counterfeiting and winter sports entering the B2B ecommerce world in our latest episode. Learn more about Ralph Lauren’s plans to authenticate merchandise with IDs, find out why the blockchain dress exists, and learn how one company will let you trace your sweater back to the exact sheep it came from. Featuring Rob Gonzalez, Molly Schonthal, and Justin King.

Unpacking the Digital Shelf

November 8, 201932m 12s

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Show Notes

Our weekly roundtable explores the most important news and trends in manufacturing, and we investigate counterfeiting and winter sports entering the B2B ecommerce world in our latest episode. Learn more about Ralph Lauren’s plans to authenticate merchandise with IDs, find out why the blockchain dress exists, and learn how one company will let you trace your sweater back to the exact sheep it came from. Featuring Rob Gonzalez, Molly Schonthal, and Justin King.

Topics

b2cdamonline shoppingtargetsyndicationenhanced contentbrandsdigital shelfpimamazongdsnb2bproduct experience managementpxmecommerceretail