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Plotting your Journey through the DSI’s Digital Maturity Curve, with Joe Gaudreau, head of the Commerce Strategy Team at Salsify, and Lauren Livak, Director of the Digital Shelf Institute
Episode 116

Plotting your Journey through the DSI’s Digital Maturity Curve, with Joe Gaudreau, head of the Commerce Strategy Team at Salsify, and Lauren Livak, Director of the Digital Shelf Institute

The journey to winning on the digital shelf can not be made in weeks, or months, but years. To manage expectations, the right outcomes, and your sanity, it is vital to understand where you and your company are on that journey, and what the right next steps are to move along a maturity curve towards operational and performance excellence. Experts from Salsify and the DSI teamed up to articulate a Digital Shelf Maturity Curve, and they presented it in a recent webinar. The content is so foundational to any leader plotting their digital shelf strategy, that we wanted to present it here in podcast format. Here with Peter are Joe Gaudreau, head of the Commerce Strategy Team at Salsify, and Lauren Livak, Director of the Digital Shelf Institute.

Unpacking the Digital Shelf

September 6, 202139m 54s

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Show Notes

The journey to winning on the digital shelf can not be made in weeks, or months, but years. To manage expectations, the right outcomes, and your sanity, it is vital to understand where you and your company are on that journey, and what the right next steps are to  move along a maturity curve towards operational and performance excellence. Experts from Salsify and the DSI teamed up to articulate a Digital Shelf Maturity Curve, and they presented it in a recent webinar. The content is so foundational to any leader plotting their digital shelf strategy, that we wanted to present it here in podcast format. Here with Peter are Joe Gaudreau, head of the Commerce Strategy Team at Salsify, and Lauren Livak, Director of the Digital Shelf Institute. 

Topics

b2csalsifybrand identityd2cdsipeter crosbyrob gonzalezdigital shelfdigital shelf instituteb2bpodcastinterviewunpacking the digital shelftotal growth accountabilityecommerce