Episode 130
People + Process + Tech: How KEEN is driving omnichannel success in a digital-first world, with Matt Krueger, Vice President, Global Marketplaces & Pure Play at KEEN
When Covid accelerated the importance of digital, hybrid footwear brand KEEN was ready. Not that it wasn’t hard, but they had already been making the investments in digital channels, digital and data teams, and the organization and processes to do it at a global scale, driving success both online and in-store. Matt Krueger, Vice President, Global Marketplaces & Pure Play at KEEN, joins Peter and Rob to talk about the foundations they built, and where they expect those innovations to take their business in 2022.
December 13, 202134m 51s
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Show Notes
When Covid accelerated the importance of digital, hybrid footwear brand KEEN was ready. Not that it wasn’t hard, but they had already been making the investments in digital channels, digital and data teams, and the organization and processes to do it at a global scale, driving success both online and in-store. Matt Krueger, Vice President, Global Marketplaces & Pure Play at KEEN, joins Peter and Rob to talk about the foundations they built, and where they expect those innovations to take their business in 2022.
Topics
b2csalsifykeenbrand identityd2cmatt kruegerdsipeter crosbyrob gonzalezdigital shelfdigital shelf instituteomnichannelb2bpodcastinterviewunpacking the digital shelfecommerce