Episode 108
People, Process, and KPIs: Using a Competitive Mindset to Win the Digital Shelf, with Rachel Tetreault, Vice President of Sales and Marketing Digital Commerce at EastPoint Sports
From P&G, to global confectioner Ferrero, and now to helming digital commerce at PE-owned Eastpoint Sports, Rachel Tetreault brings a competitive mindset and a fierce commitment to continually refining the organization, the processes, and the key KPIs it takes to win. Rachel joined Peter to share her key learnings and best practices from across her adventures in ecommerce.
June 28, 202126m 46s
Audio is streamed directly from the publisher (cdn.simplecast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
From P&G, to global confectioner Ferrero, and now to helming digital commerce at PE-owned Eastpoint Sports, Rachel Tetreault brings a competitive mindset and a fierce commitment to continually refining the organization, the processes, and the key KPIs it takes to win. Rachel joined Peter to share her key learnings and best practices from across her adventures in ecommerce.
Topics
b2crachel tetreaultsalsifysaleskpibrand identityeastpoint sportsd2cwin the digital shelfmarketingdsipeter crosbyrob gonzalezdigital shelfdigital shelf instituteb2bpodcastinterviewunpacking the digital shelfecommerce