Episode 97
Orchestrating Brand Across the Full Spectrum of Commerce, with Edward Kim and Dan Saltzman of Ogilvy
From the hallowed halls of Ogilvy, where branding was born, comes a new set of thinking around how brand can and must be infused into every stage of the consumer commerce journey. Edward Kim, Managing Partner of the Commerce practice at Ogilvy and Dan Saltzman, their VICE PRESIDENT, DESIGN + USER EXPERIENCE joined Rob and Peter to discuss how teams of misfits at global manufacturers are coming together to reinvigorate the role of brand in commerce.
April 12, 202138m 18s
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Show Notes
From the hallowed halls of Ogilvy, where branding was born, comes a new set of thinking around how brand can and must be infused into every stage of the consumer commerce journey. Edward Kim, Managing Partner of the Commerce practice at Ogilvy and Dan Saltzman, their VICE PRESIDENT, DESIGN + USER EXPERIENCE joined Rob and Peter to discuss how teams of misfits at global manufacturers are coming together to reinvigorate the role of brand in commerce.
Topics
b2csalsifyed kimedward kimbrand identityd2cogilvydsipeter crosbyrob gonzalezfull spectrum commercedigital shelfdigital shelf institutedan saltzmanb2bpodcastbrandinterviewunpacking the digital shelfecommerce