Episode 101
McCormick Shows Brands How to Make Every Moment Shoppable with James Seidl, Vice President Digital Commerce & Alt Channels
Join James Seidl, VP of digital commerce at McCormick, to learn how he built a powerful ecommerce organization while leading the transformation of its direct-to-consumer (D2C) strategy. Explore McCormick's wins and lessons learned on this D2C journey, as well as Seidl’s actionable insights on how to build and execute a winning D2C strategy.
May 10, 202148m 5s
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Show Notes
Join James Seidl, VP of digital commerce at McCormick, to learn how he built a powerful ecommerce organization while leading the transformation of its direct-to-consumer (D2C) strategy. Explore McCormick's wins and lessons learned on this D2C journey, as well as Seidl’s actionable insights on how to build and execute a winning D2C strategy.
Topics
b2csalsifybrand identityd2cdsipeter crosbyrob gonzalezdigital shelfdigital shelf instituteb2bpodcastinterviewunpacking the digital shelfecommerce