Episode 106
Interview: The Future of Retail Media that’s Lifting In-store Sales by 3-5%, with Arsen Avakian, CEO and Co-founder of Cooler Screens
The holy grail of omnichannel marketing is merging the informative richness of the online experience with the see it, feel it, touch it experience of the brick and mortar store. The grail is on its way. Arsen Avakian, formerly CEO and CO-founder of Argo Tea, and now CEO and Co-founder of Cooler Screens, joined Peter to talk about how his company is providing a new digital retail media opportunity in stores that is driving tremendous growth and consumer delight.
June 14, 202138m 11s
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Show Notes
The holy grail of omnichannel marketing is merging the informative richness of the online experience with the see it, feel it, touch it experience of the brick and mortar store. The grail is on its way. Arsen Avakian, formerly CEO and CO-founder of Argo Tea, and now CEO and Co-founder of Cooler Screens, joined Peter to talk about how his company is providing a new digital retail media opportunity in stores that is driving tremendous growth and consumer delight.
Topics
b2csalsifyargo teaarsen avakianfuture of retail mediabrand identityd2cincreasing salesdsipeter crosbysales by 5%rob gonzalezdigital shelfdigital shelf instituteb2bpodcastretail mediacooler screensinterviewunpacking the digital shelfecommerce