Episode 68
Interview: New Omnicommerce Research, with Todd Szahun of Kantar and Kerry Curran of Catalyst and GroupM
The ecommerce and retail media landscape is shifting under our feet. Todd Szahun of Kantar and Kerry Curran at Group M Catalyst teamed up on a new foundational piece of research across both consumers and industry professionals. They join Rob and Peter to dig into the stats and takeaways that will inform marketing strategies in 2021.
October 8, 202033m 35s
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Show Notes
The ecommerce and retail media landscape is shifting under our feet. Todd Szahun of Kantar and Kerry Curran at Group M Catalyst teamed up on a new foundational piece of research across both consumers and industry professionals. They join Rob and Peter to dig into the stats and takeaways that will inform marketing strategies in 2021.
Topics
salsifyomnicommercesyndicationmarketingpeter crosbyunpackingtodd szahunrob gonzalezbrandsdigital shelfpimkerry currancatalystbrandinterviewunpacking the digital shelf2021ecommercekantarretail