Episode 57
Interview: Influencer Marketing at Scale, with Lyle Stevens, co-founder and CEO, Mavrck
August 13, 202034m 15s
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Show Notes
Brands are now spending upwards of $15 billion a year to manage and activate their influencer marketing programs. It’s grown from a few celebrities posting a video to millions of micro-influencers driving impact throughout the sales funnel. Rob and Peter sat down with Lyle Stevens, co-founder, and CEO of Mavrck, an influencer marketing platform, to identify what shifts are required across teams and processes to manage and optimize the impact of influencer marketing on your business.
Topics
salsifystevensinfluencersyndicationscalemarketingpeter crosbyunpackingrob gonzalezlyle stevensbrandsceoprogramsdigital shelfpimlylebillioninfluencer marketingbrandinterviewmavrckunpacking the digital shelfco-founder