Episode 35
Interview: How Emerging Brands Survive - and Thrive - in a Downturn, with Karen Howland
During a downturn, there are factors that work in favor of an emerging brand driving sales and engagement with their consumers, and there are headwinds. Karen Howard, Managing Director of Circleup, an investment platform for early-stage consumer brands, shares data and insights on how emerging brands should think about surviving, and thriving, in the current environment.
April 23, 202030m 10s
Audio is streamed directly from the publisher (cdn.simplecast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
During a downturn, there are factors that work in favor of an emerging brand driving sales and engagement with their consumers, and there are headwinds. Karen Howard, Managing Director of Circleup, an investment platform for early-stage consumer brands, shares data and insights on how emerging brands should think about surviving, and thriving, in the current environment.
Topics
damdigital marketingproduct information managementsyndicationmarketingdigital shelfpimproduct experience managementunpacking the digital shelfbrand manufacturingemerging brandspxm