Episode 91
Interview: Filling the Consumer Data Decision Gap, with Jascha Kaykas-Wolff, President at Lytics
In this D2C era, first-party consumer data is increasingly becoming a brands’ most valuable asset. The hard part is how to draw the line from that data to the right action in marketing, merchandising, and product innovation. Jascha Kaykas-Wolff, President at consumer data platform Lytics, joined Rob and Peter to outline now brands can fill the consumer data decision gap and turn your data lake into revenue and loyalty.
March 3, 202144m 26s
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Show Notes
In this D2C era, first-party consumer data is increasingly becoming a brands’ most valuable asset. The hard part is how to draw the line from that data to the right action in marketing, merchandising, and product innovation. Jascha Kaykas-Wolff, President at consumer data platform Lytics, joined Rob and Peter to outline now brands can fill the consumer data decision gap and turn your data lake into revenue and loyalty.
Topics
jascha kaykas-wolffb2csalsifybrand identityd2cdsipeter crosbyrob gonzalezdigital shelfdigital shelf institutelyticsjaschab2bpodcastdecision gapinterviewunpacking the digital shelf