Episode 78
Interview: Extracting Business Value from Data, with Julie Bernard, Global CMO/Board Member in Retail, Ad Tech, and Home Services
As more and more brands go direct, it is critical that they get the most value from their new data asset. Julie Bernard has spent a career making data speak truth to power at organizations like Macy’s, IAB, and Authority Brands. Peter Crosby sat down with Julie for an in-depth conversation of lessons learned, advice on pitfalls, and the mantras of leadership that drive change.
November 30, 202048m 30s
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Show Notes
As more and more brands go direct, it is critical that they get the most value from their new data asset. Julie Bernard has spent a career making data speak truth to power at organizations like Macy’s, IAB, and Authority Brands. Peter Crosby sat down with Julie for an in-depth conversation of lessons learned, advice on pitfalls, and the mantras of leadership that drive change.
Topics
salsifymacy'siabauthority brandssyndicationd2chome servicesmarketingpeter crosbyunpackingrob gonzalezbrandsdigital shelfjulie bernarddatapimcmobrandad techinterviewdtcunpacking the digital shelfcommercexmretail