Episode 44
Interview: Bringing Brand Purpose to Life in Digital Experiences, with Loic Moutalt, President of Royal Canin
During this time of quarantine, pets have become even more vital to many people's well being. Royal Canin, a petcare division of Mars, has designed products and product experiences that bring their purpose-driven mission to life. Loic Moutalt, President of Royal Canin, joins Molly Schonthal and Peter to discuss the path of their digital transformation and how they have brought these experiences to life in an agile way.
June 4, 202031m 54s
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Show Notes
During this time of quarantine, pets have become even more vital to many people's well being. Royal Canin, a petcare division of Mars, has designed products and product experiences that bring their purpose-driven mission to life. Loic Moutalt, President of Royal Canin, joins Molly Schonthal and Peter to discuss the path of their digital transformation and how they have brought these experiences to life in an agile way.
Topics
damsalsifydigital marketingsyndicationdsipeter crosbybrandsbrand marketingjustin kingdigital shelfdigital shelf institutepimb2bproduct experience managementunpacking the digital shelfpxm