Episode 89
Interview: As The Cookie Crumbles, with Nishant Desai, Senior Director of Tech and Ad ops at Xaxis, and Stu Richards, Lead Programmatic Strategist at Catalyst
2022. The Year the Cookie Dies. What’s a brand leader to do? Rob and Peter welcomed Nishant Desai, Senior Director of Tech and Ad Ops at Xaxis, and Stu Richards, Lead Programmatic Strategist at Catalyst to detail the actions brands can take this year to thrive in a cookieless world.
February 15, 202138m 46s
Audio is streamed directly from the publisher (cdn.simplecast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
2022. The Year the Cookie Dies. What’s a brand leader to do? Rob and Peter welcomed Nishant Desai, Senior Director of Tech and Ad Ops at Xaxis, and Stu Richards, Lead Programmatic Strategist at Catalyst to detail the actions brands can take this year to thrive in a cookieless world.
Topics
b2csalsifystu richardsnishant desaicookiesbrand identityd2cas the cookie crumblesdsixaxisdigital shelflead programmatic strategistcatalystsenior director of tech and ad opsb2binterviewunpacking the digital shelf