Episode 54
Interview: Achieving profitability on Amazon with Mark Power, CEO and Founder of Podean
As the importance of Amazon as both a sales channel and marketing channels continues to rise, it is critical that brand executives focus on how to achieve profitability on the world’s largest retailer. Mark Power, founder, and CEO of Podean Marketplace Marketing joins Peter and Rob to talk about the need to invest in the analysis, data, and actions to make Amazon a profitable channel.
July 30, 202033m 51s
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Show Notes
As the importance of Amazon as both a sales channel and marketing channels continues to rise, it is critical that brand executives focus on how to achieve profitability on the world’s largest retailer. Mark Power, founder, and CEO of Podean Marketplace Marketing joins Peter and Rob to talk about the need to invest in the analysis, data, and actions to make Amazon a profitable channel.
Topics
silver liningsalsifyanalysisbankruptciesprofitabilitysyndicationmarketingpeter crosbyunpackingrob gonzalezbrandsceodigital shelfdatapimamazonpowerbrandbankruptcyfoundermarkinterviewunpacking the digital shelfpodeanmark power