Episode 18
How to Be #1: Interview with Mike Moumoutjis, General Manager, Goodbaby International
Winning in digital means picking your battles, building a test and learn strategy, and then scaling. Peter Crosby and Molly Schonthal spoke with Mike Moumoutjis, General Manager at Goodbaby International, to get real about what it takes to get closer to the consumer and become their first choice.
January 23, 202035m 58s
Audio is streamed directly from the publisher (cdn.simplecast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Winning in digital means picking your battles, building a test and learn strategy, and then scaling. Peter Crosby and Molly Schonthal spoke with Mike Moumoutjis, General Manager at Goodbaby International, to get real about what it takes to get closer to the consumer and become their first choice.
Topics
b2cdamonline shoppingdigital marketingtargetsyndicationgood baby internationalbrandsdigital shelfpimamazongdsnmoumoutjisb2bproduct experience managementpxmecommerceretail