Episode 52
How Niches Destroy the Mass Market
Based on an article from business and tech analyst Ben Thompson, Rob and Peter explore how the arc of the newspaper industry holds lessons for how brands will need to adapt to masses of markets to win.
July 20, 202015m 17s
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Show Notes
Based on an article from business and tech analyst Ben Thompson, Rob and Peter explore how the arc of the newspaper industry holds lessons for how brands will need to adapt to masses of markets to win.
Topics
ech analystwin digital shelfniche marketsalsifybusinessbusiness and technologynichesyndicationtechmarketingarticlepeter crosbyunpackingben thompsonrob gonzalezbrandsdigital shelfpimbrandbankruptcyunpacking the digital shelfadapt