Episode 75
How Much of the Consumer Experience Should You Own?
When the FT and Grocery Dive both wrote about the growth of Instacart and others, and the challenges of profitability, data ownership, and consumer relationship, it's time for Rob and Peter to talk about longer-term strategy for brands. It's not just in grocery - over the next 5 years, who will own the consumer?
November 16, 202018m 53s
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Show Notes
Topics
salsifybrand manufacturersprofitcustomersyndicationshoppinggrocery diveinstacartftconsumermarketingfuturepeter crosbystrategyunpackingrob gonzalezbrandswebinardigital shelfdatapimdigitalcommercebrandunpacking the digital shelfecommercekrogergrocery