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Deep Dive: Post  Pandemic Shopping Reflections and DTC Trends
Episode 122

Deep Dive: Post Pandemic Shopping Reflections and DTC Trends

In ecommerce, industry trends are really just the sum total of individual consumer behaviors. Rob and Peter take a look at trends in how DTC and consumer shopping experiences evolved during the pandemic, and how those shifts impact acquisition, loyalty, and who decides what your brand is. Plus, the world's cutest puppy is identified.

Unpacking the Digital Shelf

October 18, 202134m 51s

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Show Notes

In ecommerce, industry trends are really just the sum total of individual consumer behaviors. Rob and Peter take a look at trends in how  DTC and consumer shopping experiences evolved during the pandemic, and how those shifts impact acquisition, loyalty, and  who decides what your brand is. Plus, the world's cutest puppy is identified.

Topics

b2csalsifyshopping trendsbrand identityd2cdsipeter crosbyrob gonzalezdigital shelfdigital shelf instituteshopping habitsb2bpodcastinterviewunpacking the digital shelfecommerce