Episode 287
Decoding Consumer Behaviors: Insights On How to Better Reach Your Consumer, with Jeriad Zoghby, Chief Commerce Strategy Officer at Interpublic Group (IPG)
Consumers' shopping behaviors are ever changing and they are rewriting the rules. Brands who understand their consumer preferences and desires, what channels they prefer and how they want to receive their products will be a step ahead. This is an audio rebroadcast of a webinar focused on just that, led by Lauren Livak Gilbert, with guest expert Jeriad Zoghby, Chief Commerce Strategy Officer at Interpublic Group (IPG).
December 30, 202453m 37s
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Show Notes
Consumers' shopping behaviors are ever changing and they are rewriting the rules. Brands who understand their consumer preferences and desires, what channels they prefer and how they want to receive their products will be a step ahead.
This is an audio rebroadcast of a webinar focused on just that, led by Lauren Livak Gilbert, with guest expert Jeriad Zoghby, Chief Commerce Strategy Officer at Interpublic Group (IPG).