Episode 7
Deciding to Win in CPG: Interview with Sam Gagliardi, SVP of Ecommerce at IRI
Digitally native CPGs are scrappy and focused. Big CPGs have scale and presence. To win, you have to be both. In an interview with Peter Crosby and Rob Gonzalez of the Digital Shelf Institute, Sam Gagliardi, SVP of Ecommerce at IRI lays out the decision path to CPG success.
November 21, 201938m 16s
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Show Notes
Digitally native CPGs are scrappy and focused. Big CPGs have scale and presence. To win, you have to be both. In an interview with Peter Crosby and Rob Gonzalez of the Digital Shelf Institute, Sam Gagliardi, SVP of Ecommerce at IRI lays out the decision path to CPG success.
Topics
b2cdamonline shoppingtargetsyndicationenhanced contentbrandsdigital shelfpimamazongdsnb2bproduct experience managementpxmecommerceretail