Episode 83
Controlling your brand in the age of Amazon, with James Thomson, Chief Strategy Officer at Buy Box Experts
The explosion of marketplaces is both opportunity and crisis for brands. There is an continuous danger of losing control of your brand, and only a multifaceted, ongoing effort will win the day. James Thomson, Chief Strategy Officer at Buy Box Experts and co-author of the new book “Controlling Your Brand in the Age of Amazon” outlines the three-pronged strategy for minimizing risk and maximizing success on the world’s biggest marketplaces.
January 11, 202147m 53s
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Show Notes
The explosion of marketplaces is both opportunity and crisis for brands. There is an continuous danger of losing control of your brand, and only a multifaceted, ongoing effort will win the day. James Thomson, Chief Strategy Officer at Buy Box Experts and co-author of the new book “Controlling Your Brand in the Age of Amazon” outlines the three-pronged strategy for minimizing risk and maximizing success on the world’s biggest marketplaces.
Topics
salsifyjames thomsonbrand executivesbrand designdirect to consumersyndicationd2cbuy box expertsmarketingpeter crosbyrob gonzalezdigital shelfdigital shelf institutepimmarketplacesamazonbrandecommerce