Episode 98
Building Trust on the B2B Digital Shelf, with Sean Donovan, Digital Channel Manager for the Americas, MSA - The Safety Company
There’s a lot at stake when B2B industrial buyers shop for safety products. The data’s got to be right and these days, it’s got to be digital. Sean Donovan, Digital Channel Manager for the Americas at MSA- the Safety Company, sat down with Peter and B2B Whisperer Justin King to discuss his strategy for making sure every channel partner has the data they need to build the trust needed to buy.
April 19, 202136m 57s
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Show Notes
There’s a lot at stake when B2B industrial buyers shop for safety products. The data’s got to be right and these days, it’s got to be digital. Sean Donovan, Digital Channel Manager for the Americas at MSA- the Safety Company, sat down with Peter and B2B Whisperer Justin King to discuss his strategy for making sure every channel partner has the data they need to build the trust needed to buy.
Topics
b2csalsifyb2b digital shelfbrand identityd2cdsipeter crosbydigital shelf trustsean donovanrob gonzalezdigital shelfdigital shelf institutemsamsa - the safety companyb2bpodcastb2b trustinterviewunpacking the digital shelfdigital channel managerecommerce