Episode 298
Are You a Leader or a Laggard in Your Retail Media Operation?, with Russ Dieringer, founder and CEO of Stratably
Retail media has been around long enough now for some clear trends to develop in terms of the best practices that lead to the best outcomes from your investment. Russ Dieringer, founder and CEO of Stratably, has returned with a refresh to their “How Brands Do Retail Media” report, which uses both quantitative and qualitative data from more than 70 large to medium-sized CPG brands to separate the leaders from the laggards, and illuminate the path to greater ROI on your retail media investment.
March 17, 202538m 36s
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Show Notes
Retail media has been around long enough now for some clear trends to develop in terms of the best practices that lead to the best outcomes from your investment. Russ Dieringer, founder and CEO of Stratably, has returned with a refresh to their “How Brands Do Retail Media” report, which uses both quantitative and qualitative data from more than 70 large to medium-sized CPG brands to separate the leaders from the laggards, and illuminate the path to greater ROI on your retail media investment.