Episode 109
A Decade of Retail Media Innovation in One Year, with Sherry Smith, Managing Director of Retail Media, Americas at Criteo
Keeping up with the rate of innovation and investment flowing in the retailer ad space is almost an impossible task. It requires both brand and retailers to stay focused on building the capabilities to make the right decision to take greatest advantage of the right opportunities. From her role as Managing Director of Retail Media, Americas at Criteo, Sherry Smith brings her experience running global media agency Triad to the tech space, which gives her a 360 degree view of the ecosystem and best practices in the space.
July 12, 202136m 35s
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Show Notes
Keeping up with the rate of innovation and investment flowing in the retailer ad space is almost an impossible task. It requires both brand and retailers to stay focused on building the capabilities to make the right decision to take greatest advantage of the right opportunities. From her role as Managing Director of Retail Media, Americas at Criteo, Sherry Smith brings her experience running global media agency Triad to the tech space, which gives her a 360 degree view of the ecosystem and best practices in the space.
Topics
b2csalsifyinnovationbrand identitycriteod2cdsipeter crosbysherry smithrob gonzalezdigital shelfdigital shelf instituteb2bpodcastretail mediainterviewunpacking the digital shelfecommerce